These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Popular platforms include Netflix, Watcha, and TVING.
Different from cable TV, OTT lets users watch what they want, when they want.
Multiple reasons explain the rapid growth of OTT services.
It allows people to enjoy different genres from a single service.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Another benefit is its lower cost compared to classic TV services.
The convenience of watching anytime and anywhere on click here smartphones or tablets is another advantage.
Recently, increasing subscription prices have caused 부담 for many users.
As a result, attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
Another plus is the wide range of available programs.
On the downside, ads interrupt viewing experiences.
In addition, the quality can be inferior to premium platforms.
Both markets will likely keep developing over time.
Ad-based free models may become even more popular among users.
Cost-free entertainment remains attractive to users.
I believe harmony between paid and free services is essential.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.